Advertising Design/Multimedia Productions
This is a two-year course offering an overview of graphic arts fields including advertising, design, illustration, logo and symbol design, computerized graphic design, basic web page design and typography. First-year students learn design principles, advertising and marketing theories, basic computer operations and introduction to design software packages.
Second-year students create independent design projects in areas of interest including audio production, video production, digital photography and web page design.
Advertising Design/Multimedia Productions Tour
Skills/Topics Covered
- Macintosh Computers
- 35 MM DSL Cameras
- Digital Video Cameras
- Adobe Software: Illustrator, Photoshop, InDesign (year one)
- Premiere Pro, After Effects, Lightroom (year two)
- Color Theory
- Design Principals
- Design Elements
- Design Theory
- Photography
- Videography
Internship Experiences
- WKTV (Videographer)
- Outside Community Projects
Opportunities for Additional Education in the Field
- Two and four-year programs in higher education
Articulation Agreements / College Credit
- Bryant & Stratton College
- Mohawk Valley Community College (Dual-Credit Agreement)
Potential Careers with CTE Training
- Print shops
- Sign shops
Potential Careers with Additional Training
- Art Director
- Creative Director
- Drafter (Architecture and Engineering)
- Film and Video Editor
- Graphic Designer
- Industrial/Product Designer
- Marketing Manager
- Multimedia Artist/Animator
- Technical Writer
- Web Designer
- and many more!