Retailing and Retail Operations
The course prepares students to master marketing and sales foundations while applying these principles to a variety of retail environments. Students will have opportunities to perform marketing practices and tasks in a variety of on-site, student enterprises such as a student store and through off-site internships. The community-classroom component is designed for on-campus student enterprise operations and facilitating student skill development in a variety of retail operational areas. Students will: analyze products and consumers, conduct marketing research, examine target marketing and global perspective, perform cashiering, cash handling, sales events and promotions, inventory control, and strategic market planning.