Roadmap Links to Success
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Roadmap Links to Success
- Advanced Manufacturing & Engineering
- Animal Science & Agriculture
- Appearance Enhancement
- Armed Forces
- Arts & Entertainment
- Automotive Industry
- Communication, Marketing, Journalism & Web Design
- Culinary, Food Service & Production
- Customer Service
- Cybersecurity, Computer Science, AI, ML & Drones
- Education
- Entrepreneurship
- Finance & Insurance
- Healthcare & Biosciences
- Hospitality
- Human Resources
- Law, Government & Social Sciences
- Skilled Building Trades
- Skilled Trades Unions
- Social & Human Services
- Transportation
- Warehouse Logistics & Distribution
Communication, Marketing, Journalism & Web Design
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Communication is essential in all industries, helping to sell products to the public, maintain strong relationships with investors, clients and customers, and to make sure everyone within and outside the business are operating on the same page. Communications covers many disciplines, including advertising, marketing, public relations, journalism, broadcasting, media and film.
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the "news of the day" and that informs society. The word applies to the occupation, the methods of gathering information and the organizing literary styles. Journalistic media include print, television, radio and internet.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardized code and proprietary software; user experience design (UX design); and search engine optimization.
Careers
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Graphic Design Artist
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as advertisements, brochures, magazines, and reports.
Graphic designers typically do the following:
- Meet with clients or the art director to determine the scope of a project
- Use digital illustration, photo editing software, and layout software to create designs
- Create visual elements such as logos, original images, and illustrations to help deliver a message
- Design layouts, including selection of colors, images, and typefaces
- Present design concepts to clients or art directors
- Incorporate changes recommended by clients or art directors into final designs
- Review designs for errors before printing or publishing them
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On-Site Interpreter (multiple languages)
Interpret everything that is being said as if it were the speaker himself who said it. The interpreter's role is to be an unnoticed filter that is discreetly present and makes what is said understandable.
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Photographer
Photographers use their technical expertise, creativity, and composition skills to produce and preserve images that tell a story or record an event.
Photographers typically do the following:
- Market or advertise services to attract clients
- Analyze and plan the composition of photographs
- Use various photographic techniques and lighting equipment
- Capture subjects in professional-quality photographs
- Enhance the subject’s appearance with natural or artificial light
- Use photo-enhancing software
- Maintain a digital portfolio to demonstrate their work
- Archive and manage imagery
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Public Relations Professional
Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.
In its most advanced form, public relations is a scientifically managed part of an organization’s problem-solving and change processes. Practitioners use theory and the best available evidence in a four-step problem-solving process.
Public relations professionals are different from advertisers in that they get their stories covered by the media instead of purchasing ad space in publications, on television or elsewhere.
Public relations professionals typically do the following:
- Write press releases and prepare information for the media
- Respond to information requests from the media
- Help clients communicate effectively with the public
- Draft speeches and arrange interviews for a client's top executives
- Evaluate public opinion of clients through social media
- Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
- Help maintain their organization’s image and identity
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Screen Printer
We train everyone how to clean screens, burn them, and to screen print on our manual and automated presses.
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Videographer
Film and video editors and camera operators manipulate images that entertain or inform an audience. Camera operators capture a wide range of material for television, movies, and other media. Editors arrange footage shot by camera operators and collaborate with producers and directors to create the final content.
Film and video editors and camera operators typically do the following:
- Shoot and record television programs, films, music videos, documentaries, or news and sporting events
- Organize digital footage with video-editing software
- Collaborate with a director to determine the overall vision of the production
- Discuss filming and editing techniques with a director to improve a scene
- Select the appropriate equipment, such as the type of lens or lighting
- Shoot or edit a scene based on the director’s vision
Contact Us
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If your business, organization or institution would like to be added to the Roadmap, please contact:
School-to-Career Programs
315.793.8529
StCareers@oneida-boces.org