Retailing and Retail Operations

  • The course prepares students to master marketing and sales foundations while applying these principles to a variety of retail environments. Students will have opportunities to perform marketing practices and tasks in a variety of on-site, student enterprises such as a student store and through off-site internships. The community-classroom component is designed for on-campus student enterprise operations and facilitating student skill development in a variety of retail operational areas. Students will: analyze products and consumers, conduct marketing research, examine target marketing and global perspective, perform cashiering, cash handling, sales events and promotions, inventory control, and strategic market planning.


    Instructor Brittany Keefer's section

Retailing and Retail Operations 2020-21